Meet the Squad

The Founding Team


Dr. Annice Fisher

The founder

Annice is a certified mindset coach and living example of what personal and professional development can do for a woman of color. Her unique journey from dodging bullets during drive-by shootings in Chicago to graduating with a doctorate from Harvard forced her to learn how to outmaneuver race, gender, and class barriers in order to reach her potential. She had to tackle imposter syndrome head on, learn how to strategically navigate office politics as a woman of color, confidently speak her truth, and unapologetically own her identity. Through the help of mentors, coaches, work experiences, educational training, and pure trial and error, she developed a toolkit for exercising nuanced leadership that helped her and other women that she has coached succeed at breaking barriers and legacy building. Her story is what led to the founding of The BEE FREE Woman.

Prior to launching the company, Annice spent over 15 years leading individuals, teams, and organizations through the change process. From UNC Chapel Hill, The White House Initiative on Educational Excellence for African Americans, the Harvard Doctor of Education Leadership Program, the Adaptive Leadership Network, the City of Durham Human Relations Commission, and several local chapters of Delta Sigma Theta Sorority, Inc., Annice led the launch of strategic new initiatives. A growing call to focus more on maximizing human potential, led Annice to found Developing Capacity Coaching. Her work garnered several awards, most recently Outstanding Young Alumni under 40. Annice also serves as speaker and panelist on topics related to race & gender, leadership, entrepreneurship, mindset, and social justice. If you want to know more about her background, visit her LinkedIN page. Check out the VoyageLA article on Dr. Fisher.


Multicultural Board of Advisors


Safiya Bouhouch

Safiya is the founder of Beldi Collective and I AM WELL Community. She believes that community creates change and inspires cohesion. She also teaches yoga in a way that encourages students to find stillness and a sense of community within.


Demetria Gallagher

Demetria is the Founder & Senior Director for Social Innovation of the Jamii Group. She leads cross-sector business development, innovation, and social impact. Prior to, she was an Obama appointee/Senior Advisor for Policy & Inclusive Innovation at the Minority Business Development Agency.


Alex Oh

Alex is an independent consultant supporting entrepreneurs to connect their ambitions with sound business models to advance their mission. She has supported 100+ companies grow their businesses and build their teams in Los Angeles.


Dr. Clarybel Peguero

Dr. Peguero serves as the Senior Director for Volunteer Engagement at Duke University. Her areas of expertise includes organizational development, change management, individual coaching, team building, and data driven initiatives.

I’ve had the pleasure to work with Dr. Fisher over the last year and my experiences with her have been immersed in growth, self-discovery, and guidance. She has utilized various methods to disseminate information throughout her many workshops and presentations. I admire how she provides tools to draw conclusions and arrive at epiphanies to those she works with. Dr. Fisher models leadership and inspires through every day examples. She is someone who pushes participants to approach their challenges with individualized solutions as well as identify passions and abilities. I appreciate Dr. Fisher’s unique and engaging style and look forward to our interactions as I am always left more enlightened than before.
— Dr. KG